Mentor
Speaker
Milovan Dekic
User Research Lead at Nordeus
Joker
Enjoys searching for insights on human behavior.
He can be your go-to guy if you want to go into the trenches: to understand who are your potential users, to understand their context and to do a check if your business idea makes sense.
He can help you to validate your business idea – until it’s too late, and you are burned emotionally and financially.
Milovan is one of the pioneers of applying user experience research on mobile games in Southeast Europe.
He started his career by teaching Sociology at the university. His interests mostly revolve around understanding human behavior from the perspective of behavioral economics. He published papers in journals mostly focused on behavioral game theory, analytical sociology, and the history of social thought.
Milovan was the first user experience researcher in the world dedicated to the massively popular football management game Top Eleven. Currently, he is a user research lead @ Nordeus.
From the first days of spending his time with users and players of mobile games, he is focused on what should be the best approach not just to understand users, but to utilize the learnings to meet the business needs.
That leads him to engage with Design Thinking and Research Sprints. By using Design Thinking and promoting User-Centered Design, he developed a holistic approach much needed to business decision making: starting with understanding user problems, trying to engage others in solving these problems, and finally testing business ideas to check if they make sense from the user perspective.
He summarized his over 6 years long experience in a book on Design Thinking (2020), that he coauthored with Marko Jevtic.
Design Thinking Book (2020) with Marko Jevtic
Article: “Results of a massive experiment on virtual currency endowments and money demand”, PLoS ONE 12(10)
Article: ARE HUMANS RATIONALLY PROSIOCIAL? SOME EVIDENCE FROM BEHAVIORAL GAME THEORY, Srpska politicka misao
