Host

Mentor

Moderator

Speaker

Andrea Radonjic

Principal Advisor Media & Communication

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Topics:
Brand Management, Crisis Management, Crises Communication, Corporate Communication, Corporate Social Responsibility, Event Management, Project Management, Public Negotiations, Public Relations, Public Speaking,
Languages:
english, french, russian, Greek,

Joker

Wonder woman with cross functional experience in marketing, sales, training, internal and external communications, public and government relations in different fields.

Polyglot with deep passion for her work, and great love for adrenaline and sports.

Avid traveler and an ex basketbal player.

Bio
References
Video
Certifications / Achievements

Andrea is our marketing and communications guru and a rising star in the field of public and regulatory affairs which she entered in 2016 after taking on the positions as the Public & Regulatory Affairs Manager in Coca-Cola HBC Serbia and Montenegro.

This phenomenal lady entered the business world right after earning her BSc degree in International Business & Diplomacy and MSc degree in Marketing from the American College of  Greece in Athens. After this journey she decided to  base herself in Belgrade where she mastered her skills in marketing and sales in several companies – Iksel-MPC Holding, Eurobank EFG and Metro Cash & Carry.

Andrea’s constant efforts and eagerness to learn were crowned with the position of a Marketing and Communications Director in General Motors/ Chevrolet for the region of Central & Eastern Europe, which she held for 8 years.

Thanks to years of cross-functional marketing and PR practice in various fields, Andrea has many areas of competence – public relations management, brand reputation, corporate communications, event and brand management, internal communications, crisis communication, corporate social responsibility, social media, research and evaluation, project management, spokesperson and many others.

Did we mention that she is also a polyglot who speaks five languages?

Fast forward several years later, this rockstar today works as the Principal Advisor for Media & Communication at Rio Tinto. Andrea is very passionate about this work and it brings a smile to her face every day.

As a member of the leading business organizations and task forces within different ministries, she initiates improvements of the legal frameworks related to environmental protection, establishment of the packaging waste management system, etc.

  • Public & Regulatory Affairs Manager at Coca-Cola HBC Serbia and Montenegro
  • Corporate & Regulatory Affairs Manager at METRO/MAKRO Cash and Carry
  • Marketing and PR Manager for Serbia, Montenegro, Albania & Macedonia at Chevrolet
  • Marketing Executive at Eurobank
  • Marketing Executive for Mango, Springfield & Reflex at IKSEL – MPC Group

    • Vice-President of NALED’s Food and Agriculture Alliance
    • President of AmCham Serbia and Montenegro’s Environmental Committee
    • President of SEPEN’s Board of Directors
    • DCI Diploma in “Social Media MArketing”
    • IAA Diploma in Marketing Communications
    • Specialization in Media and Advertising at Faculty of Drama Arts
    • Bachelor’s Degree in International Business and Diplomacy from The American College of Greece
    • Master’s degree in Marketing and Advertising from The American College of Greece
    • Lead to Win Level 1 and Level 2 training
    • High Performance Communications training
    • Effective Media Communications training
    • Media training
    • Presentation skills and Conflict Management training
    • Project Management 1 and 1 training
    • NLP Certificate
    • Interview: “Radonjić: Približiti građanima model cirkularne ekonomije”